MOTIVATION AND THEORY OF MOTIVATION
MOTIVATION The process of initiating action is technically called ‘Motivation’. Directing behaviour towards certain goal is the essence of motivation. Motivation is not always directly observable. It is inferred and used to explain behaviour. In other words, motivation refers to the cause or why of behaviour. Psychologists have attempted to classify human needs into two broad categories (I) PRIMARY OR PHYSIOLOGICAL NEEDS (II) SECONDARY OR SOCIO-PSYCHOGENIC NEEDS (I) PRIMARY OR PHYSIOLOGICAL NEEDS The primary needs are rooted in the physiological state of the body. They are innate and include bodily conditions such as hunger, thirst, sex, temperature regulation, sleep and pain. These needs are of recurring type because they can be satisfied for short periods only. (II) SECONDARY OR SOCIO-PSYCHOGENIC NEEDS The secondary or socio-psychogenic needs are unique to human beings. Many of them are learned and they drive the individual toward special kinds of behaviours . Since these needs...